Hey, Hallmarkies! Are you a writer! I just discovered this little nugget of info…Hallmark will be entering into a unique deal with Walmart. Hallmark Publishing will be expanding by producing mass-market paperbacks which will be sold in Walmart stores! Details here.
Wow, very interesting.
Hi, Susan
Yes, it’s quite interesting. I’m a writer. I’ve been actively writing romance novels for about 25 years now. I recall, a long time ago, that another publisher, Kensington did the same thing. Kensington had a line under their Zebra imprint called Precious Gems. Precious Gems were paperback books that were only available in Walmart. It was interesting seeing a publisher do that!