It was officially announced yesterday that as of the end of 2011, the Heartsong Presents book club will no longer be in existance. The book club is being cancelled and I was so stunned to hear this. HP has been around since 1992 – that’s almost twenty years of books and they’ve released over 1,000 titles! A lot of big-name Christian fiction authors got their start by writing for Heartsong Presents.
Well, with the world of publishing making drastic changes lately, I can’t say that I’m surprised. I did notice that when I received reader mail about my Heartsongs, the correspondence was always from an elderly person. I’m led to believe that the Heartsong demographic was older people and perhaps many of the members joined in the beginning and as time went on, it was hard to get more people to join the book club in recent years? It’s hard to say.
I was a member of this book club for several years. I’m still wrapping my mind around this stunning news! 🙁
Any comments about this? Why do you think this happened?