I’m still thinking about tidbits of information I learned at the conference last week. One thing I learned in a workshop given by Steve Laube was that Frank Peretti’s first book, This Present Darkness, did not sell very well….until Amy Grant stepped to the plate.
When she went on tour, she ended her concerts by holding up Frank’s book, telling people how great it was and that people should buy it and read it.
People bought it and read it and his sales increased tremendously!
The rest is history!