I’m still thinking about tidbits of information I learned at the conference last week. One thing I learned in a workshop given by Steve Laube was that Frank Peretti’s first book, This Present Darkness, did not sell very well….until Amy Grant stepped to the plate.
When she went on tour, she ended her concerts by holding up Frank’s book, telling people how great it was and that people should buy it and read it.
People bought it and read it and his sales increased tremendously!
The rest is history!
Along this line of thought, if you haven’t read The Tipping Point by Malcom Gladwell, you may want to read it. He has a lot to say about how things move from being obscurity to being the latest trend. People like Amy Grant who like something and then recommend it to a few thousand of their friends is just one of the things he talks about in his book.
You could give a thousand copies of a book away and not sell any, but if you find the right people, people who love to tell others about their latest discovery, one or two people could be all that you need to tip the scale.